Oeuf Amsterdam brunch restaurant interior with natural lighting and modern design

we tell stories
that build brands

At Whistleman Media, we believe that every brand has the potential to make a difference, and it all starts with a compelling narrative.

Production year:
2023-2024

Collaboration on:
SMMA

Location:
Amsterdam

Fun fact:
Has a café dog called Snuit!

Turning a neighbourhood café into an influencer hotspot

Oeuf Amsterdam case study social media content showcase

This classic French-looking café located in the Pijp serves the most amazing egg dishes along with the best cocktails and juices. Because of their strong concept and identity, Oeuf served as a great muse for us to come up with some very fun concepts during our time together, in which we managed to double their follower count in 6 months, reaching 10.000 followers at the start of 2024.

Oeuf Amsterdam case study social media content showcase

See it for yourself

Beautifully plated brunch dish at Oeuf Amsterdam restaurant
Oeuf Amsterdam staff member preparing fresh ingredients in kitchen
Oeuf Amsterdam storefront exterior view with large windows
Barista preparing specialty coffee at Oeuf Amsterdam
Specialty coffee being served at Oeuf Amsterdam brunch cafe
Oeuf Amsterdam signature brunch menu item food photography

See How We Bring Ideas to Life

Beautifully plated brunch dish at Oeuf Amsterdam restaurant
Oeuf Amsterdam staff member preparing fresh ingredients in kitchen
Oeuf Amsterdam storefront exterior view with large windows
Barista preparing specialty coffee at Oeuf Amsterdam
Specialty coffee being served at Oeuf Amsterdam brunch cafe
Oeuf Amsterdam signature brunch menu item food photography

Our Impact

For Oeuf Amsterdam, a trendy brunch restaurant, we grew their Instagram followers from 4,000 to 10,000 within 6 months.

.2K

Followers

The focus was not on building a loyal fanbase; content was only posted occasionally.

K

Reach

Content was not optimized for shareability, resulting in limited organic reach.

%

Engagement

Posts received minimal engagement because the content did not align with the interests of the target audience.

.4K

Followers

Through a consistent upload schedule, captivating visuals, and storytelling tailored to the urban brunch enthusiast, an engaged community was built.

K

Reach +700%

Creating eye-catching and shareable posts – such as short videos and stories – resulted in a significant increase in organic views.

%

Engagement

By using interactive formats (such as polls and questions) and strategically posting during peak times, engagement was increased and maintained.

See How We Bring Ideas to Life